More and more people are now shopping online instead of from brick-and-mortar stores due to the convenience the Internet offers. The rise in the past years has become so dramatic that some experts are now suggesting that the number of online shoppers will double in the next 5 years. This article takes a look at some of the online shopping statistics for the benefit of retailers and shoppers who are interested in observing the trends in the online market.

A quick look at online shopping statistics

Several changes have happened in Internet shopping in the past years that have greatly affected online shopping statistics. Some of the more dramatic online shopping statistics include:

Online shopping statistics:

  • amount spent. In 2010, Americans spent $186 billion on online shopping. In 2011, Australians have spent $13.6 billion in their online purchases, and are expected to spend $21.7 billion in 2015.
  • Online shopping statistics:

  • the buyers. Australians and Asians are the ones who love to shop online the most, with 87% of the Internet users having made an online purchase at some point. This was followed by the Internet users who live in Europe and the Middle East (85%), North America (83%), and Central and South America (81%). Out of all of the online shoppers today, 65% of them have been purchasing products over the Internet for over 5 years.
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    About 80% of the online shoppers are between the ages 32 and 44, although 72% of those between the ages 55 and 64 and 71% of those between 18 and 32 years old have also purchased products over the Internet. Most of those who shop online are females. Furthermore, 70% of the people who shop over the Internet are employed and working, and 75% of them earn $50,000 a year or more. Out of all of the shoppers, 19% of them purchase one product or more over the Internet on a weekly basis.

    Online shopping statistics:

  • the ratio. While 81% of Internet users go online to research about products they’re planning on buying, only 66% of the users have made online purchases at some point in their lives.
  • Online shopping statistics:

  • method of shopping. It’s not just computers that are now being used to shop online. Out of all the online shoppers, 47% use a mobile device (such as a mobile phone or a tablet) to make their purchases over the Internet.
  • Online shopping statistics:

  • holiday shopping. The 2010 holidays saw a 13% increase in online shopping.
  • Online shopping trends
    Aside from the online shopping statistics listed above, experts are now noticing patterns in the shopping trends of online shoppers in the past years. These include:

    What are people buying?
    The top five sectors being purchased by buyers online are clothes, jewelry, computers, electronic gadgets, and furniture. The top purchases among men are clothes, footwear, films, and music, while the top purchases of women are clothes and sporting goods.

    Deals sites.
    One of the possible reasons why shopping online has enjoyed a spike in the past couple of years is the introduction of deal sites, allowing people to get huge discounts from a variety of products and services offered by different merchants. In the past, some marketing officers have mocked deals sites for being a passing trend, but its continuing presence and the emergence of new deals sites indicate that this industry has come to stay.

    Discounts.
    Most people prefer to go shopping online because of the huge discounts that they can get from online retailers. To save even more money in their online purchases, a lot of smart shoppers are now on the lookout for coupon codes that they can use to get price cuts on their purchases. People are now keeping their eyes peeled for a JCPenny, Ltd, Macy’s, or Overstock coupon code that they can use to get discounts.

    Online versions of brick-and-mortar stores.
    Recognizing the power of Internet shopping, brick-and-mortar stores have now established an online presence so that they can sell their products over the Internet as well. Large department stores lead the list of stores that now sell products online and offline.

    Mobile.
    As was mentioned earlier, more and more people are now turning to mobile devices to help them make their online purchases. Mobile apps are now being introduced by designers to help users get coupons and make price comparisons so that they can get the best deals available.

    Social networking.
    Social networking sites are now also being tapped by online retailers to spread the news about their companies as well as their products, services, and deals they’re offering to customers.

    Whether you’re an online retailer looking for ways to boost your sales or a shopper who’s interested at the trends in online shopping, understanding online shopping statistics can help you understand market movements so you can make the right moves in your sales and purchases.

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